People have a variety of treasures within themselves. These treasures include limitless strengths, talents, gifts and abilities. In my experience, most people don’t even truly know who they are. As a result, they don’t even know they have inherent treasures let alone how to use them or recognize them in others.

We need to cultivate a way of life that draws out these treasures and potential from the hearts of people. Calling out the greatness in others will also call out your own! Learn to communicate like this and watch how it changes your life.

Commit to speaking only that which builds and brings life. This will produce two very powerful outcomes:
1. It changes the way we see people and situations.
2. It changes the way we treat/respond to people and situations.

Let me explain how this powerful truth works. I’ll use my own life as an example. I truly have committed to exclusively think and speak edifying words. This is to say that when I interact with people, I intentionally look for the treasure within them.

I’ll be honest… it isn’t always easy to do this especially when I encounter hostile people. However hostility could signify that someone feels broken inside. That they live their life in such an unhealthy way that their choices would affect or even hurt me personally. When this happens, it takes eyes of love to be able to see past the dirt, and into their destiny. Past their problems and into their potential.

I intentionally search for the strengths, gifts and talents in people. Then I show them what I’ve found so that they can rise up to a new level. At first this required me to be very calculating. But now my mind automatically goes searching for those qualities. I am no longer focused on people’s problems and issues. I instinctively search for their treasure and potential.

Can you see the possible benefit of this for my life and others? Wow! It’s huge! I no longer need to react to problems because I have conditioned myself to see potential… I am now solution-oriented!

Speak Life, to Enrich your own Life

Here are some guidelines to help teach you how to use powerful words to create more abundance in your own life as well as others’. When you speak, let your words be words that accomplish at least one of these three things:

1. Edify
Edification is the act of building up. Edification builds up a person’s heart. Its root word goes on to explain ever more: “the act of one who promotes another’s growth.”

2. Exhort and Encourage
Exhortation is to call to one’s side. Exhortation tells us we are not walking alone. Exhortation helps others to rise up so they can find their place and potential. To encourage is to inspire and cheer on.

3. Comfort
Comfort implies closeness, calming, and consoling. Comfort relieves pain and provides relief.

If you learn how to speak from these three motives, you will truly begin to value not only your own life but also the lives of those who hear your words.

Richard Martinez
Intl. Transformation Expert

Read More


A force that brings good fortune, or adversity: the events or circumstances that operate for, or against, an individual

Good Luck
Favoring chance or outcome

Bad Luck
An unfortunate state resulting from unfavorable outcomes

Have you noticed there are some people who always seem to have good luck? Things just automatically go well for them constantly! They enjoy a ridiculous abundance of good fortune, they are successful in matters of love, successful in their careers, secure in their finances, and are just generally happy. Yet these people don’t seem to work particularly hard, nor do they possess extraordinary intelligence or other gifts.


Then of course there are those who experience the opposite. Some people repeatedly fail despite their efforts and talents. No matter how much they have, or what they own, they never really enjoy life. They are never satisfied. Lack seems to hound them, even though they work hard. It’s as if they exist under a dark cloud or a curse. They feel helpless and really don’t know what to do differently to gain control.

Luck is…
“A force that brings good fortune or adversity”

What is this “force?”
It’s what you choose to feed your mind…
It’s called your mindset!

What we chose to put into our minds, and what we think about has a huge impact on how effectively we live our lives. Our thoughts are much more powerful than most people seem to understand. We each have a choice as to what to internalize mentally. Some people choose to focus on the poisonous thoughts of pressure, intimidation and expectations. Others however choose to focus on the empowering thoughts of potential, possibilities and success. What we choose to establish in our minds will manifest as actions and determine what we begin to experience in our lives.

Think about solutions, think about capability, think about positivity, think about what you want to become and where you want to go. Many people spend their entire lives reacting to what they don’t want to be, instead of responding to their individual callings. Fix your eyes on the prize rather than the problems and obstacles.

It is more accurate to think of “BAD LUCK” as a negative attitude. “BAD LUCK” comes from a bad attitude, and a bad attitude comes from bad thoughts. A “bad luck” mentality may overcome a person because of certain attitudes they developed during childhood. It may be the result of living in an environment of lack and defeat, negative self-images and low self-esteem.

This really is about the contrast between two attitudes:

BAD LUCK: One of fear, anxiety, worry, and greed.
GOOD LUCK: One of confidence, hope, peace, and trust.

Worry                                       Peace
Anxiety                                     Relaxation
Greed                                        Trust
Panic                                         Joy
Out of control                    Sense of dominion
Fear                                           Confidence

Mindsets and tools to set you up for consistent GOOD LUCK

  • Expect Good – HOPE
  • Dream Big and have Purpose
  • Reject Superstitions and False beliefs about self
  • Maximize Opportunities and Work Hard
  • Stay Grateful
  •  Relax
  • Deal with bad luck – Power of Focus
  • Be a Giver
  • Visualization
  • Affirmations
  • Increasing Luck Through Spirituality and Prayer

Richard Martinez
Transformation Expert

Read More


Life is not always fair. It’s often filled with real and perceived injustices which hurt all of us. The pain we struggle with everyday pours from a range of experiences such as body-image, poor health, child abuse, or racial prejudice, just to name a few. The harsh reality of life is that in some way or another, every one of us will go through some profound pain at least once in our lives. Take the time to listen and you will discover that each person has a story about wrestling with spiritual, mental, emotional, physical or sexual trauma.

The irony of it all is that when we get hurt, we end up hurting others as well through real or perceived injustices. This vicious cycle compels us to develop strongholds. A stronghold is a state of emotion that manifests as unhealed internal pain. Strongholds come about when we develop social defense mechanisms to protect ourselves from being hurt again. These strongholds exist to protect ourselves from pain, yet it also hinders us from receiving the love and truth that we want and need to heal.

Anger, for example, is often used as a defense mechanism to try and hurt the other person before getting hurt. Other ways to deal with pain are more self-destructive, like gluttony, substance abuse and drunkenness. These are just a few methods people use to numb their pain. They are compensations we use to keep ourselves from hurting.

Examples of Defense Mechanisms:
Anger, doubt, unbelief, hatred, unforgiveness, bitterness, resentment, guilt, shame, condemnation, self-hatred, unhealthy passions, envy, jealousy, pride, selfishness, gluttony, drunkenness or substance abuse.

How we deal with the injustice and abuse in our lives is vitally important. Whether we react and become defensive or we learn to respond with forgiveness and healing informs the relationships we establish with others.

We can either choose to become a victim or a victor because how we deal with these emotions will determine what kind of life we will experience.

Richard Martinez
Intl. Transformation Expert

Read More


Sales Secrets

Know Your Clients

If you are not taking care of your customers, your competitors will

– Bob Hooey

Every business owner should understand that potential clients will always have two fundamental expectations.

They expect you to:

– Know your own product and your company.

– Know something about them and their individual needs.


It is also helpful to know about your competition. Small efforts like conducting some background research before a sales meeting can help determine customers’ values and needs. Being knowledgeable about customers and the environment they transact in is a trait that every sales person must possess. The more analysis you conduct as a salesperson, the better positioned you are to solve your clients’ problems comprehensively.

Conducting primary research by collecting data from the customer themselves is usually cheap and quick. This process can be as simple as asking them for their ideas, their comments, and opinions. Customer opinion is very important. If you observe how consumers handle your product, you could discover the product’s most valuable features. In turn, this would enable you to better take care of the clients’ specific needs.

Customer Value

What is customer value? Consumers all benefit from the products they choose, but at a cost. That is, the purchase price paid for a given product. Customer value can be defined simply as the traits that a customer requires from their purchases, in exchange for the money they spend.

What are some of the things that customers value? Here are the top 5:

  • Ease of doing business (People pay for convenience)
  • Quality of the product/service
  • Reliability of product and provider
  • Customer service
  • The overall value for the amount of money spent (meets their needs and solves their problems)

Immerse yourself in their world, and understand all aspects of your product in their eyes. You should also fully understand all of the disadvantages to your product’s use, as well as any alternatives that may lie with your competition.

Another way to determine the needs of the customer is to simply ask them. Explore what their ideas or suggestions are for the product. This will better help you present your customer with viable solutions and build rapport with the client.

Set yourself up for success by KNOWING YOUR CLIENT!

Richard Martinez

Transformation Expert

Read More


Business Wellness Program

Health and wellness are central aspects of anyone’s life, including at the workplace. As a business owner or manager, having healthy employees is of great benefit to your business. This is because having employees who are happy and healthy is integral to consistent operations that can sustain a profitable bottom line.

Implementing a health and wellness program at your business will decrease the company’s healthcare costs. In turn, having healthier employees will not only reduce overhead, it will improve employee morale, increase production, and create an atmosphere that is conducive to operations. Healthy employees are far better placed to establish good relationships not only with one another, but with clients as well. Healthy employees are freer to develop creative ideas and solutions to the various problems encountered in the regular course of business. Just think about it. When you feel on top of your game, healthy, passionate and energetic, how much more can you produce? How good is you attitude when you feel well and strong? Now imagine that for all your employees!

Definition of a Health and Wellness Program

Understanding the meaning of a health and wellness program is the first step to effective implementation of one. Every year companies spend massive amounts of money on avoidable health-related issues. A good health and wellness program can alleviate some of these expenses.

What is a Health and Wellness Program?

So what exactly is a health and wellness program?

A health and wellness program is a corporate program that is implemented to enhance physical, emotional and mental health. There are many types of health and wellness programs, each of which offer various benefits depending on the specific program. They can help reduce health insurance costs, safety incidents, and even absenteeism. According to the National Safety Council, nearly one million workers a day are absent due to stress, costing American companies nearly $300 billion a year in loss of productivity, and the cost of temporary help.

RISE Programs knows the value and power of introducing a health and wellness program to the workplace. The difference this can make with morale, teamwork and production is immeasurable. This is why we have created a program that helps businesses RISE to new heights of efficiency and production. For more information call 1-888-823-7757.

Here are 3 things you can start doing NOW!


1.-Prepare and distribute a list of healthy dining options within a 2-mile radius of your office

Create a list of all the nearby restaurants which serve healthy food choices. You could also go a step further and list examples of healthy food that is available at these restaurants. Pictures help!  

2. Bring fresh fruits and veggies to the break room

Have fresh fruits and vegetables periodically delivered to the break room for employees to eat for free. If that costs too much money for the company to implement, start a healthy-food fund where each employee chips in a certain amount of money every month for healthy snacks.

3. Negotiate corporate discounts for health club memberships

Many businesses partner with various health clubs in their community so that employees can get discounts on memberships. For instance while regular members might have to pay $20 to $30 per month, most corporate discounts give employees the chance to join for $10 or less per month.

Richard Martinez

Transformation Expert


Read More